The “knot” logo.
That’s what we’ve come to refer to our logo that adorns the sign outside. Designed by @Jouvelt
Perhaps to our detriment, we began this venture with a couple things in mind, good beer and nice people. We weren’t focused on “branding” as we intended to be a place. Branding can help attract people to your label and help tell your story; however, we still don’t have plans to battle for shelf space in the beer coolers, so creating this place has always been imperative to us.
The “knot” helps symbolize this coming together of the community that our taproom aims to be. The logo itself is a coming-together as it were. If you picture a cursive L and T, then tilt your head 45 degrees to the right, you can see the L and T come together in a knot. The serifs and cross of the T are manipulated to form asymmetry of the logo.
Knots are found in Afghan culture, most commonly in knit blanket patterns, as a nod to community, and perhaps more commonly featured in Insular art of Celtic designs.
We don’t discount the fact that this is a commercial enterprise, but this joint doesn’t exist without our neighbors coming here to meet. Since our opening weekend, we have witnessed neighbors make their first formal introduction, watched neighbors become friends, and have seen families grow. Chris’ favorite response has always been to the question, “what’s your expansion plan?” to which he’ll find a young family and while pointing to their child, respond with, “I’d like to sell her a beer when she’s 21.”
Cheers!